How to Start, Promote and Monetize a Life Coaching Blog

In a keenly competitive coaching industry where brands are competing to build authority, get visibility and attract new clients, finding the right strategies to start a coaching blog could be one of the biggest game changer that will set your brand apart.

A number of established coaches are aware of this. And many of them have taken the steps to build their own coaching blogs.

Unfortunately, for most beginners, getting to navigate through the early days to build a thriving blog for your coaching business can be tough without the right strategies.

As someone who once had to start from the scratch to find their way around some years ago, in this guide, I’m be taking you through the steps and the key strategies you can use to build a successful coaching blog from scratch, in the following paragraphs…

Choose your Goals

One of the key steps to start a coaching blog is to find out exactly why you want to get started.

Remember, coaches might want to start a blog because they want to get visibility, build a brand, attract new customers or just get their portfolio out there.

For each of these purposes, there are custom strategies that can get you to achieve them much easier. So, you want to find out the exact reason why you want to start a coaching blog so you can create a custom plan to achieve that purpose.

As soon as your purpose is identified, you can then take steps to create a business plan that can get you to achieve that purpose.

Identify your Expertise

Now that you’ve already identified your goals in the steps above, it’s time to identify your expertise and align them with the goals you have already sorted out earlier.

What I’m saying here is that whatever expertise it is you want to project, it has to reflect the goals you want to achieve with your blog.

If you’re already a life coach with an existing coaching business, all you want to do is to align your blog’s goals with your current business goals.

On the other hand, where you don’t have an existing coaching brand, you need to start with identifying the coaching niche you want to go into as a life coach.

For starters, here’s a good way to start below; Get yourself a writing pad and write down the things (topics) you’re very knowledgeable, things you have expertise or experience in, including the things you’re passionate about and can conveniently, teach others as a coach.

Write down as many of these topics as possible.

Now, assuming you’ve listed out these topics, which of them would you easily teach people without any stress? Find out these topics from the list and write them down on a different page.

Supposing its more than five topical areas for instance, you have to chunk it down to at least 3 of the easiest for you.

As soon as this is done, we can then head over to sort out the most in-demand or lucrative ideas, depending on your goals.

Find a Niche

Since you’ve already identified your goals and you have a good understanding of your expertise, it’s now time to find out a niche that’ll help you to achieve the goals you set out.

As a starter, what you want to do at this point is to find out a niche that’s going to be both relatable to your coaching business and one in which other people will be interested in.

Currently, the popular evergreen niches for information products includes, Dating and relationships, Body fitness, Business and make money online etc.

If your goal and expertise falls directly or is closely related to any of these areas then it’s safe to say you already have a waiting audience.

So, check your list once again. Does your expertise or experiences fall into any of the above listed areas or related ones?

If it does then we’ve crossed one of the first hurdles. You can now head over to Google to further understand how many people are interested in your selected niche. This is where you’ll need to do a good keyword research and analysis.

Now, get on Google. Look up trends.google.com Search up the keywords related to the areas you have experience in which you already listed out.

This will give you a brief idea about the number of people that are currently searching for things like that based on your location.

Here’s an example below

So for instance if one of the topic areas you’d want to start a coaching blog is “personal development for students”, you can use the keyword “personal development for students” in Google trends.

This will give you a map and other statistics on people actually searching for this topic both globally and in specific geographical regions.

With this, you’ll be able to know if the topic area is worth delving into or not.

To have an even better understanding, you can also try out other keyword research tools like wordstream, ubersuggest etc.

What to do when your interested niche has a limited audience

If the niche you’d really want to focus your coaching blog does not have a lot of people interested in it, understand it may be that people are generally not interested in that area.

So you’ll need to go for what people are actively searching for if you want to make a mark with your life coaching blog.

With this in mind, go ahead take a look at your list again…

This time around, pick out from the remaining topical areas and run some more searches on Google Trend.

Repeat this procedure until you find an area that’s relatable to your coaching blog and also has a sizeable number of people interested in it.

Also remember that instead of focusing on a broad niche like dating for instance, you can still down size it to something like Dating for men, Dating for younger men or even dating for older women.

This will give you a smaller and more targeted audience where you can easily create content for better visibility.

Follow this guide to learn more about how to find a blogging topic for your life coaching blog.

Create a Coaching Brand

Here’s where you’ll need to identify your coaching blog and differentiate it from other blogs out there.

To get started here, you want to find out what makes you stand out. What’s the unique perspective you want to bring into the industry as a life coach, using your blog?

Where you already have an existing life coaching business, this should not be difficult. As your coaching blog will naturally replicate your existing coaching business in terms of branding.

If you do not have an existing coaching business, to create a brand for your life coaching blog, you’ll need to go back to your goals, vision, mission and target audience.

Use these items as a guide to create a brand that will reflect your expected outcomes, vision and mission as well as a brand your target audience can relate to.

While creating your brand, be sure it reflects everything you stand for. Also, endeavor to use same brand across your social media and other platforms you’ll have online.

Use this guide and follow the steps to create your brand.

Set up your Website

When you’ve successfully created your brand, the next thing is to build your coaching blog. And set up systems for your online coaching business.

This will take you through the process of selecting a name for your coaching blog. Be sure you’re going for a domain name that will both reflect your brand.

If you already have an existing life coaching business, all you need to do is use the same name you’re using for your life coaching brand as your domain name. Or use a derivative, where the name is not available for your use.

When that’s done, you’ll get a web hosting account and head over to build your coaching website.

If you’re too busy to put it together or where it gets difficult, you can get our experts to set up your coaching website completely in a few days.

In fact that’s one of the things we do here at victorwinners.com. We build websites that inspires people to connect with their dreams.

And since your dream is to start a life coaching blog, we’ll not only help you bring those dreams alive, we’ll help you get started on the journey to building a successful coaching blog much more easily.

For your systems, you’ll have to decide on things that will help you operate your coaching business effectively.

So, from setting up an email opt-in page to payment systems and other systems, you’ll have to decide on a model or repeatable business processes that will help you run your coaching blog even when you’re not online.

How to Promote a Life Coaching Blog

Promoting a life coaching blog is not only essential it’s very important if you really want to evolve a successful blog and grow it in the shortest possible time.

In the following sub headings, I’ll be listing some of the most important steps you can use to promote your life coaching blog…

Create Content

One of the important ways to build a successful life coaching blog is to create content and post them on your blog and other platforms online.

And not only are you going to create content, you need to create content that will add exceptional value to your target audience.

When done well, your content will attract the right kind of audience to your blog through search engines like Google, Bing etc.

With this, your target audience will be exposed to your brand, your services and possibly subscribe or get to patronize your services.

Use Social Media Marketing

Another important way to promote your life coaching blog is through the use of social media marketing.

Aside from creating social media pages for your blogs, you also have to create, share content on social media and engage with your audience across specific social media platforms.

Besides that, take steps to share links from your blog posts to your social media handles as well to further create visibility for the blog.

Doing this will in turn attract readers to your blog via the social media as well as expand your brand visibility.

Write & Publish Books

As a life coach, it is expected that you’ve undergone some trainings, garnered experiences and built expertise among other skills that’s worth sharing with your audience.

Writing a book that revolves around your expertise as a life coach is one of the other ways to share this experience with your audience.

And the good thing about writing a book as a life coach is that it will go a long way in promoting your brand as well as positioning you as one of the important experts and thought leaders in your niche.

The following are other ways you can promote your life coaching blog’

Organize Free Trainings

From time to time, organize free training for your target audience.

This has a way of building your portfolio, exposing your brand while also giving you some in-depth experience especially as a starter.

You can also use the free training as a marketing strategy to promote your brand or even upsell your target audience on some of your products and services.

Write Guest Posts

Beyond your own blog, write and share your content on other platforms too.

Doing this will expose your brand to a new audience, attract them over to your blog as well as get you some new followers.

There are so many platforms looking for content out there, you can check them out and then write guest posts on your topic area and share them only on outstanding platforms with a good number of your target audience.

Use Paid Advertising

Beyond the free promotional strategies listed above, there are also a handful of paid strategies you can use to promote your life coaching blog.

This include paid strategies like sponsored posts, sponsored ads on third party blogs, social media advertising, Google Ads etc.

Collaborate with other Life Coaches

Collaborating with other life coaches and bloggers in your niche has a way of exposing your brand to a new audience and driving traffic to your blog.

Depending on the brand you’re collaborating with, a single collaboration can rub off positively on your brand. Especially where the brand is relevant or well known.

And there are many ways to collaborate including creating content, writing books, hosting seminars and conferences etc.

How to Monetize your Coaching Blog

If part of your goal for starting a coaching blog is to earn a living, then you have to intentionally take some specific steps to monetize your blog.

That said, the following are important strategies you can use to monetize your life coaching blog from scratch…

Organize Paid Classes

You can start these with free classes and gradually get people to upgrade to the paid classes. And you can build these classes around your coaching offerings.

Create a Consulting Service 

This could be done in relation to your coaching offerings or as a stand alone offer.

Feature Premium Products

These could come in the form of webinars, audios, recorded video programs and even books.

Create a Training Program

Here you can create a continuous coaching program where people pay to participate over a period. Something like a yearly, quarterly or monthly training etc.

The payment could be done at once, on monthly or yearly basis. Be sure it suits you and your clients.

Final Words

As a parting shot, I want you to know that starting a coaching blog is doable. A lot of successful life coaches today started out right from their blogs. And you can get to do the same.

However, beyond following the steps above, you’ll have to put in the work, effort and grit if you really want to build and grow a successful life coaching blog.

So, there you have all the steps you need to go and build your own life coaching blog. And we can further help you to get started if you reach our team here.

Otherwise I want to ask you, what’s the biggest challenge that’s stopped you from starting your own life coaching blog? Drop your comments below!