Steps to fund a business without a loan

Starting a business has become a great avenue for many to achieve their dreams but finding ways to start and fund a small business without loan has become one of the key reasons many promising ideas have not seen the light of the day.

As an entrepreneur trying to raise funds for your business in Africa and most developing countries, you get to find that there are a number of requirements you must fulfill before you can raise the needed funding for your business. And most times these are realistic especially for small startups and businesses.

This reality has forced businesses in developing countries to source for funding alternatives. And eventhough there are just a few of these options, there are still a number of options you could use to fund your business without loans.

In this article, ill be showing you some of these business funding sources and how you can use them to raise funds without getting loans.

Bootstrapping your Idea

Regardless of your location, bootstrapping is one of the most well known alternative ways to fund a small business without loans.

In a business context, bootstrapping connotes starting a business with your own existing resources like personal funds, office space, equipment etc. instead of sourcing for funds externally.

Bootstrapping has not only been very useful for business owners at the early stages of their business, it has been one of the most useful strategies used by a good number of businesses who later metamorphosed into trillion dollar companies.

The reason is simple. As a starter; unless you have a million dollar idea which is rare, most investors will rarely invest in a business idea that is yet to gain some form of traction.

So, instead of waiting in vain to recruit believers into your idea, you can decide to bootstrap your business by using your own resources for a start.

Starting with business equipment, you can start your business from home, your garage, bedroom or elsewhere, until you’re able to get the funds to pay for an office location.

Again, instead of paying out rightly for new equipment, you can start with using your already existing equipment, where they fit in. This saves you the extra cost of paying for equipment out of your pocket.

Bootstrapping also involves using your personal savings to fund your small business. This means that you’ll have to plan and save ahead of time before starting the business.

Doing this gets you a head start and some personal funds to get a decent traction before you can finally raise the needed funding.

Work Part Time

Another easy way to fund a small business without loan is to run your business on a part time basis, while still engaged in other established income generating activities.

Running your business on part time will be very beneficial for you, if you’re currently working or engaged in other form of employment.

For example, outside your savings, while working part time, you will have access to funds you can use to invest in your business and even take care of some other needs without relying on income from your new business.

As the business continues to grow and eventually generates profit, you can then resign or leave your current employment after you’re confident that your business is well able to fund itself and also sustain your own financial needs.

This particular model of fund raising is very realistic and it’s helped a lot of small business owners to push their business without taking off the profits too soon or running out of funding completely.

It has also been a very prevalent funding method for businesses especially in developing countries.

Re-invest your Profits

If you want to fund a small business without loans, re-investing your profits is one of the easiest way to go it.

This strategy will work pretty well both for a service based and product based businesses. So instead of waiting for loans, you start re-investing all your profits into the business.

For this to work however, the business has to exist and be making some form of profit, however small it might be.

The cons with this strategy is that you may actually have to forego any other thing you would have intended to do with your profits at the initial stages so you can re-invest everything back into the business.

This strategy does work for most businesses but it doesn’t work for everyone unless you are very disciplined when it comes to financial management.

PS: If you’re a struggling or “hungry” entrepreneur without any other viable source of income, this strategy may not work for you.

Team up with Others

As one of the ways to fund a small business without loan, you can team up or collaborate with other businesses in your niche, depending on your areas of strength.

This is very effective for service based businesses.

For example, if you’re a Graphic Designer without a website and you know a website designer that would need your services…

You two can get into an arrangement where you design a set number of graphics for them over a certain period and have them set up a website for you in return.

Same thing goes with a video editor or photographer that knows a social media influencer.

You can offer to take up their videos or pictures, create, edit or work on them and get exposure in return through their platform.

It’s a simple win-win arrangement. More like a trade by barter situation where you use what you have, to get what you want while getting the needed resources to fund your business without a loan.

Although this might not necessarily get you all the funding you need, it can save you a lot of expenses while you focus your income on your most important business needs

The major challenge with this idea is that majority of businesses using this approach are usually service based businesses. If you’re into a product business, you can also check out this option to see if it can work for you.

Start with a Low Cost Idea

Let’s say you want to deal in mobile phones for example and your budget cannot really fund that aspect of your business idea, instead of going to get loans with high interest rates, you can work on starting with a low cost alternative of your business idea and then save up and grow into your original business idea.

So, instead of mobile phones for example, you can start with phone accessories and gadgets (if that’s affordable for your budget) then expand to include mobile phones, as your business continues to generate profits.

Alternatively, let’s say you have certain set of sell-able skills, (For example, you’re a writer, web designer etc.) and you want to start a service based business with those skills…

As someone with a writing skill and some good social media skills, instead of waiting for money to launch a copy writing agency website before you get started, you can start out as social media manager since that one is still related to what you had in mind and less capital intensive. From here you can start saving up.

With this, you may not necessarily need a website for your first job. All you need is put your social media profile in shape.

After that, reach out to people who are not too familiar with social media or people who are too busy to manage their handles, market your services to them and get positioned to start working.

Once they are ready to work with you, you can use your writing skills to help them and get paid for your services.

With this, you can save to fund a small business of any kind while also evolving a brand for your business, in the mean time.

At the point you’ve made enough savings from this, you can use that to fund your business and get started properly.

Join Contributions

Formal or even informal contributions like Osusu can serve as a great option for an entrepreneurs to fund a business without loan.

The term ”Osusu or asusu” is a form of rotating savings or informal credit facility where the members contribute a fixed amount of money to a bulk sum, from which they can take turns to get funding, at intervals.

You can gather or join a set of like-minded people where you guys contribute a fixed amount of money individually.

Ways to fund a small business
You can join a micro financing contribution like Osusu to raise business funds | Credits: Pexels/Joslyn Pickens

With such arrangement, at a set time, one contributor takes from the whole contribution to cater for their needs, only to pay back little by little as the cycle of contribution continues.

With contributions like this, you get a free loan to fund a small business of any kind, without having to provide collateral or interest while paying back in bits as the cycle of contributions continue.

What is important here is gathering like-minded people. And being able to enforce consistent contributions. This is a great option for funding that’s already established in some countries around Africa.

Get a Business Partner/Investor

Getting a business partner or partners is one top alternative ways you can fund a small business without loans.

While I do not believe that everyone is interested in your business or idea, there might be one or two persons out there, with funds that can be invested in your business if only you can “sell” the idea to them.

This could be your friends, family members, colleagues or even interested investors.

So, instead of worrying over who’s interested or who’s not interested in your idea, you can as well start pitching your ideas to these potential investors.

Depending on the size of your business, to get started, you can start with mapping out a partnership or investment proposal. Then pitch your ideas in a way that will be appealing to the potential partner.

Tell them about your business, the prospect and the benefit they stand to gain by investing or partnering with you, in no uncertain terms.

To make things even better, you can approach venture capitalists and other angel investors with cash, willing to invest in your business. Although chances of getting through with the latter two can be slim, there’s nothing wrong in trying.

While working on getting investors for your business, always keep in hindsight, the cons that comes with such approach to fund raising.

Same goes for partnerships. You can get into strategic partnership with individuals or businesses, pull your resources together and fund your business while sharing your profits and expenses. But be sure you draw a properly recognized agreements before getting started.

Personally, I prefer partnerships over getting angel investors or venture capitalists, especially for micro and small businesses.

Use Crowdfunding

Over the years, crowd funding and online business competitions have become a lifesaver for many small businesses, offering them a chance to raise funds without losing equity in most cases.

Although crowdfunding is still under-utilized in most developing countries, a number of small businesses have generated funds via crowd funding, in developed countries. And a few developing countries are gradually catching up.

One thing you must keep mind while exploring funding via crowd sourcing is that for your campaign to be successful, you will need to have a good understanding of the effort you need to put in and ultimately, key factors that’s worked for other successful campaigns.

Now, besides crowd funding another way to fund a small business without loans is to apply and join online funding contests.

For example, there are also a number of government and privately funded opportunities out there. All you’ll need is find out the one that’s worth putting in your effort into.

Be careful not to waste your lean resources and time on opportunities you don’t have much potentials with.

Final Words

Finding alternative ways to fund a small business does not necessarily mean you are going to personally fund the business until it becomes a full blown globally recognized business.

There are many other options to raise funding outside getting a loan.

What alternative funding does is that it gets you some funding sources to start and push your business at the beginning stages until it gets a decent traction which you can then leverage to attract bigger funding and investors.

A number of globally renowned businesses like Google, Facebook started this way. And many more are still leveraging this options. Personally, this is also how I started my business many years ago.

Truth be told, there are many ways to start your business without loans which you can leverage to start your ideas right now, starting with the ones you’ve just read.

And we can hold you by the hand, show you the bolt and nuts as you get started when you reach out to us here.

Now, its your turn. What’s your biggest challenge when it comes to starting a small business? Drop your comments below.

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    Victor Winners

    Victor Winners

    A Nigerian trained Law graduate and British LL.M candidate, using his widespread experience in tech, law and innovation, to evolve cutting edge and growth driven solutions for brands and businesses in Africa and beyond.As a Law-trained tech expert, Victor brings in over 7 years experience working in the Digital Marketing, SEO, Web Development, Online Publishing, Social Media and Legaltech sectors, to create result driven content and innovative solutions to brands and businesses.Named as one of the top 50 Web Design Influencers Globally, Victor Winners started one of Africa's most widely read blogs on Digital Marketing and Strategy.With this platform, he has impacted the lives of over 2 million readers spanning more than 135 countries in 8+ years

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