How to Start a Tech Blog: The 7 Step Strategy

The growing application of technology in different fields has inspired many bloggers to take a step to start a tech blog either for the purpose of sharing their knowledge, building a platform or growing their business.

Even though there’s no guarantee that starting a tech blog will make anyone successful today, as it did some years ago, the notable success of thousands of bloggers in the niche has drawn in even more aspiring tech bloggers who are eager to create success in the niche.

As someone who’s been in the niche for quite some years now, I can assure you, starting a tech blog can be both demanding and tasking. You’ll need a number of skills, strategies and effort to build your way to success but with the right guidance, you can always build as much success as you want.

That’s why, I’ll be sharing with you in the following paragraphs, some of the key strategies that’s worked for me and my students over the years and how you can use these strategies to evolve a successful blog for yourself.

Identify your Goal

In as much as you want to start a tech blog, it’s likely you’re not starting it just for the sake of it. There’s a goal you plan to achieve with your blog. And you have to identify this goal from the on set.

Starting without a goal might look just harmless but in the long run, it can lead to a series of unsuccessful outcomes. So, you want to create and identify your goals accurately so this can guide your strategy.

Also, when you choose your goals correctly, you’ll be able to set your strategies and make a plan that is in line with those goals. This is one of the biggest foundations you’ll create for yourself if you plan to build good success with your blog.

To find your goal, you want to ask yourself question like, what do I want to achieve with this blog? What are the most important expectations I have out of this endeavor?

Taking out time to ponder on and answer these questions will guide you on what’s most important to you.

Find Your Niche

Tech blogging is quite a broad niche. There are a lot of areas, sub areas and sub niches. Before you start a tech blog, you want to identify your preferred blogging niche.

Since you already have your goals outlined in step one above, your primary responsibility right now is to define or choose a niche that’s in line with those goals.

So, if for example your goal for starting your technology blog is to grow your business, you can then pick up your business and then find a niche that is suitable for content that revolves around your business.

If your purpose of starting a blog on the other hand is to share ideas you’re enthusiastic about then you should find a niche that revolves around that area. And find ways to create content that will appeal to people in that niche.

Regardless of your purpose of blogging, one thing you want to keep in mind is that you don’t want to start creating content around everything technology. To scale your blog and create thought leadership for your brand, you want to choose a niche or sub niche that works.

Get your Audience

When it comes to blogging, content is king. It is very crucial in the scheme of things because it is the lifewire of blogging.

But regardless of how important it is, you don’t want to start creating content without actually understanding your goals, identifying your niche, your target audience and the kind of content that appeals to them.

So, right now you want to head over to step one and two. Find your blogging goals and blogging niche then begin to identify the kind of audience that will be interested in this kind of niche.

To get a better result from this process, start with identifying your target audience, find out who they are and what their content preferences is all about.

To get started, you can find out an existing blog with close similarities to the one you want to start. Find out about their audience and the content that appeals to that audience by having a look on that website.

When you’ve been able to do this, you’ll have some decent data on your preferred audience. As soon as you’ve sorted this, you can dig into a further research by trying to identify the content that matter to these audience using keywords tools like Google Keyword tools, Ubersuggest, Wordstream, Google Trends etc.

These tools will give you further idea on what people are actively searching for within that niche. And with that, you can evolve a content marketing campaign that will meet those needs.

PS: Remember that your audience and niche may also influence your brand, blogging preferences and some website functionalities.

Choose a Blogging Platform

Now that you’ve identified your niche, the next step on your journey to build a tech blog is to choose your preferred blogging platforms.

Of course there are a handful of blogging platforms out there. While platforms like WordPress have consistently attracted the largest number of traffic and users, you want to identify and use a blogging platform that’s suitable for you, based on your level of expertise or need.

For most new bloggers, the go-to blogging platform is WordPress. Its simplicity, widespread usage and beginner friendly functionalities have made it a top option for beginners. But this might not necessarily be the best option for you.

There are also a handful of other blogging platforms like Wix, Ghost, Weebly, Medium etc. you can play around with all of this and then find one that meets your needs.

PS: While choosing a platform, pay attention to things like scalability and other special needs you’ll possibly have or features you might want to add to the blog in the future.

Create Your Blog

As soon as you’ve chosen a preferred platform, it’s now time to create your blog from scratch.

While you get set to set up your blog that, pay attention to picking a catchy domain name that’ll reflect your brand, preferred niche and target. This is very important.

After that, head over and get a hosting package that will meet your needs. Be sure to choose a hosting provider that is reliable and easily accessible, at all time.

After you’re done with getting both a domain name and hosting account, it’s now time to get over and create your tech blog from scratch.

If you’re building with WordPress, head over and start your installation of both WordPress and key plugins from scratch then build your blog to meet your specifications.

Where you can’t build your blog by yourself, you can hire our team to build it for you. You can also learn more about how to build a website with WordPress here.

PS: One thing to keep in mind while building a tech blog is to ensure that your blog is compatible for mobile devices, SEO optimized and the color combination and functionalities are all user friendly. Doing this will enhance your rankings.

Start Creating Content

Since you now know your goals, your niche and your audience, the next step to create a tech blog is to start creating content that will meet your goals, appeal to your audience and create your expected returns on investment.

Now, since you already know your audience and the content that appeals to them, you might want to dive right in to create and share those kinds of content alone. But, that’s not how it’s done.

Besides knowing your audience and what matters to them, you have to create content that really appeals to them in a way no one else is doing.

I know you might be worried that almost all kinds of content has already been created in some niches. But in a tech niche like yours, remember there’s a lot of dynamism and innovation. You want to use this to your advantage.

So while creating your content, you want to add extra value. Go the extra mile to make your content stand out. Add your perspective, unique personality and experiences to each piece of content you create. And this way, your readers will get use to preferring your content over the others.

Another thing to keep in mind is consistency. Consistency is important. Create a content calendar and use it consistently. Show up when you’re expected and pay attention to trends and innovative ideas in your niche.

PS: Learn more about how to create content here.

Promote Your Blog

The journey to start a tech blog does not end the day the blog comes alive. It actually starts from there. So, from your first post, one of the things you want to pay attention to do it correctly is promoting your blog.

Don’t just create and post content, the more people see your post, the more likely they are to read it. So, create your own content marketing and promotion schedules. And stick to it.

Starting with social media, identify the key social media platforms populated by your target audience, create a profile for your blog on that platform and promote it accordingly. Be sure to make posts, engage with your audience and post excerpts and links from your blog post content at intervals.

Engage in search optimization. This is a great strategy to promote your blog and get better visibility consistently. Do not post your content without optimizing them for search engine visibility.

Furthermore, focus on building backlinks and visibility by using strategies like guest posting, link building and other free promotional strategies.

And in addition to that, you can also use paid strategies like Google PPC, social media marketing, sponsored posting, affiliate marketing and others to promote your blog.

Final Words

Starting a tech blog is not just possible, a lot of new bloggers out there are gaining massive successes in the tech fields, using these strategies. And with the right effort and strategies like this, nothing will stop you from creating your own success.

But while creating your own blog, you want to avoid creating and sharing content that is not useful to your audience. Outside attracting penalties, these kind of content might scare your audience away.

Also, in as much as earning a living might be your goal for blogging, pay attention to building, growing your blog and adding substantial value to your audience, before thinking about monetizing your blog.

Finally, at intervals, appraise your success. Evaluate your strategies, find out what’s working and improve on where there’s need for improvement. And never stop learning.

Sign up for certificate courses like the ones we run here, learn more about the bolts and nuts of blogging and get the mentorship that will get you to success.

Now, it’s over to you. What are your biggest challenges when it comes to blogging? Drop your comments below.