Despite the fact that millions of articles have been written about marketing, there are still a few must know content marketing tips that are so crucial to your success as a business.
These tips are distinctively useful because with or without the others, using these five tips correctly can set the tone for your marketing breakthrough but, using the others without them can actually mar your success.
In the marketing world, it has been established that knowing and using these content marketing tips is part of what has set some of the most successful businesses apart.
Although most successful digitally driven businesses have jealously guarded these tips as trade secrets, it has been available in the public domain in some instances.
And in the following paragraphs, I’ll be listing out these 5 actionable content marketing tips that will give your business and give it the needed turn around when you use them.
Know your Audience
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One of the sole most actionable content marketing tips you can get anywhere is to know your audience.
Knowing your audience is very important not only because they are the ones you plan to attract to your business, your audience are also the people that’ll consume your content.
So, before creating your content strategy, you want to know about your audience, who they are what they do, the kind of content that appeals to them and ways you can create this content for them.
When you know about these details you get better equipped with ideas to create the content that matters to them.
This is one of the strategies that led to our first breakthrough with content marketing when we started out some years back.
The good thing about being able to know your audience and create content that matters to them is that overtime your audience grows to love your content.
For the fact that your content solves their needs they will become even more open to sharing it with others or coming back for more.
Personally, I have bookmarked a few websites on my browsers so I can easily go back there. Because their content met my needs at that point.
As a creator, you want your audience to be able to do this with content.
Outline your Goals
Another important content marketing tips you cannot ignore is outlining your goals before creating any piece of content.
Firstly, there’s no point creating a piece of content if you do not know exactly what you want to achieve with it or how it will benefit your audience.
This is so because each piece of content ought to be tied to a specific goal that is achievable.
And your ability to achieve that goal with that content is part of what marks the overall success of your effort.
So, before creating any piece of content, ask yourself, what do I want to achieve with this? Is it to get a better reach? Attract new customers or just engage with my audience?
Asking these questions gets you all the right answers to intentionally create content that’s targeted at a specific goal.
With this sorted out, you’re then able to optimize your content to meet up with a definite purpose.
And when this is done correctly, it becomes even easier to track the outcomes of such content.
Creating your content strategy without any specific goal is like traveling without a direction. You might wind up in circles and finally get back to where you started.
When you have your goals sorted, you are better able to understand where you’re going. Your goals also gives you the directives on how to set up a realistic plan that will get you to that destination.
Together, this fosters a better experience that will lead to an even better content marketing outcomes for you.
Create Valuable Content
It is not enough to create and post on your blog. You want to create content that adds real value to your audience.
This is one of the content marketing tips that can make or break your brand.
To get this out of the way, before creating your content, find out the solutions your audience is actually looking out for and get prepped to solve this with your content.
Also, using popular search engine research tools like Google Keyword tool, Wordstream, Ubersuggest etc, find out the kind of content your target users are actively searching for on the web and work on creating such content for them.
Beyond that, remember that there’s possibly hundreds of thousands of other creators writing the same content like yours. Find ways to add an extra value that makes your content stand out.
Promote, Promote & Promote
Promotion is not over rated. You can create the best piece of content out there yet it still doesn’t deliver results because no one is seeing it.
For beginners especially, promotion could be one of your best strategies to attract a decent number of viewers for your posts, when you’re just getting started. It can also be the best strategy for you to get a few more visitors as an oldie.
To get the most out of your content, make out plans to promote and share it outside your blog.
This is one of the ways to attract a far better result. And it’s one of the most underrated content marketing tips by beginners.
For instance, content promotion can improve your back link profile, deliver better SEO outcomes and get you a better placement on search engine results pages.
To get started with content promotion, take the first step by finding the platforms with a sizeable number of your target audience.
And then map out ways you can get to promote your posts on these platforms either by signing up with them, using guest posting or getting back links free.
Measure your Outcomes
To create a consistent impact in any content marketing niche, you have to measure your outcomes at intervals.
This is one of the top content marketing tips that will give you a clearer idea about what you’re doing and how you’re going about it.
As a beginner, you may feel that it’s always about creating and sharing posts with your audience. But content marketing is far more than that.
At intervals you have to review, analyze and measure your outcomes to understand what’s going on.
The results you have for this step will show you the strategies that worked, the ones that didn’t work and what you need to improve on, to get better results.
Without measuring your outcomes, there’s no way to gather this information so it’s important you pay attention to this step.
Conclusion
There’s so much more about content marketing but, learning and practicing these content marketing tips can go a long way in getting you on the path to success with marketing for your business.
When you intentionally decide to identify your content marketing goals, create, promote and measure your content outcomes consistently, you get yourself started on the journey to creating and enjoying the benefits of content marketing.
To learn more about how to use content marketing to build a digitally driven business and better your business results, sign up for our content marketing class here and get all the mentorship, coaching and training you’ll need to drive your success.
Now it’s your turn. What’s the biggest challenge you’ve had to face with content marketing? Drop your comments below!
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