Irrespective of your business model, one of your primary goals as a brand is to get more sales from your website; that’s why you’re doing all it takes to build the site and get it the visibility it deserves.
This is because outside getting your brand online presence, visibility and portfolio for display of branded outcomes your website is a top sales funnel that should contribute to your business in a massive way.
Although this is not the reality for most businesses. In fact, a large number of entrepreneurs would rather run their business without paying attention to their website but according to statistics, a good number of small business owners are actually driving sales directly from their websites.
I understand how it feels to invest resources into building a website and getting it to grow, without getting a lot of returns out of it. And as someone that has been there when we first started out, I’ll be sharing with you some of the insights and strategies that led us to making our first sales, directly from our website.
Get a Functional Website
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One of the first quick steps to get more sales from your website is to build a functional website.
From available data, a leading reason why businesses fail to make sales online is because their website is not delivering on functionality.
So, it’s either the website is too slow, does not display properly on mobile devices or it’s not having the necessary information and CTAs at the right locations.
This is one of the reasons I failed to get clients when I started out newly. The website functionalities were not well put together. For example, there was no clear call to action on our website. So, even when we had web visitors, our users had no idea what we were doing on the website.
The moment you fail to build a functional website, you are most likely going to lose potential clients.
You want to avoid this by getting your brand a functional website from the get go. For example, start with getting a Custom Domain & Hosting that reflects your brand. Doing this builds credibility and trust. And when a client trusts your brand, it gets easier to buy from you.
Additionally, create a sleek but easy to access website that is compatible for users across different devices and geographical locations. This will reduce your bounce rates while boosting your search visibility.
And finally, place all the necessary information and call to actions on the right locations on your website, making sure it’s visible to your users.
Optimize for Visibility
Another important step to get more sales from your website is to set up a complete search engine optimization for your website.
Doing this gets you ready for a better visibility, traffic and sales.
To get started with this, identify your target audience, find out the popular keywords used by them and then optimize your website using this keywords.
Start with identifying your ideal target user based on the product or services you’re offering on your website.
If you do not have an idea about who’s your target users, check out your competing websites. Also, use the strategy listed out in this post to get started.
As soon as you’ve done this, get over to identify the things that matter to this audience and the key words they use in searching the web for these things.
When you find these, use the keywords to optimize your website including all meta tags, descriptions on all aspects of your websites as well as the pages.
Also as part of the optimization for website sales, be sure to set up pages for your services or products sold on your website, making them easily visible for your user.
Create Valuable Content
Creating valuable Content is one of the important steps to get more sales from your website. Because content drives traffic from the search engine, over to your website.
Remember, we’ve already mentioned that one of the goals for owning a website is to create an additional value for your clients.
Now, one of the ways to do this is to create and share valuable Content that addresses the needs of your target audience.
Considering that you’ve already identified the key things that matter to your target audience in step two above, the problems they currently have and the solutions they are looking out for, it’s now time to create and share content that addresses these issues with your audience.
While creating your content, to ensure optimum visibility, use the relevant key words as used by your target audience in searching for these things online, to optimize your content.
Be sure that your content does not only address the needs of your audience but also helps in solving them.
Use relevant CTAs
It’s very hard to get more sales from your website without putting in place, relevant call to actions and other actionable steps that’ll get your users to take specific actions that can convert them from readers to actual paying customers.
That said, there are many relevant locations you can place strategic call to actions (CTAs) on a website to create better results in terms of clicks, you want to start with locating these spots.
Starting with your home page, be sure that the hero section and other relevant sections of your website have in place all needed call to action buttons set up properly with the most captivating text messages that will get a user to click on the CTA link.
Also, be sure that all web pages as regarding your services and products, contact and about pages are all set up and clearly visible with their individual and relevant call to action buttons and sections.
Finally, where you have to set up incentives like free ebooks or other products in exchange for emails etc., be very clear about that.
To get the best out of this, be sure that your call to action is set up using emotive and compelling words that will trigger your users to take action.
Offer Incentives Subsidies
As a new business trying to get more sales from your website, one of your best strategies to get some new clients is to get your users some incentives or subsidies.
For example, this could be some discounts, coupon codes, subsidized payment, strategic upselling etc. And what you’re doing with this is to use it as an ice breaker to start making sales.
To make it even better you can offer some discount specifically for clients buying directly from your website. This is a smart way to drive online sales. And most small businesses are using this to increase sales from their web platforms.
Share your Brand Story
Storytelling is a great way to build credibility, empathy and trust with clients.
As a new or established brand trying to get more sales from your website can be though but using the right story telling techniques can boost your credibility and ability to make sales.
There are a lot of stories you can share as part of your content marketing effort. This includes things like compelling stories about your products or why you created them.
Inspiring stories about your struggles as a new business, how you started or the steps you took to get to where you are.
And also stories about clients you’ve worked with and the solutions you provided for those clients.
Sharing these story does not only end up creating value for your clients, it rubs off on your brand, positioning you accurately and improving your audience’s trust in your brand.
Advertise & Promote
After all is said and done, promoting or running adverts on your website is still one of the easiest ways to get more sales from your website.
As a new website struggling to make sales online, advertising can become one of your go-to strategies to attract online sales while waiting for your organic SEO to take shape.
Also, even if you’re a brand with long established website, advertising can boost your online sales.
There are three popular ways to advertise on a website viz, using Google or search engine Ads, Social Media Advertising, or advertising directly on other popular websites of choice either via banner ads or sponsored posts.
Depending on your goal, expected outcomes or peculiarities of your business, you can use either of these strategies to push your sales.
Final Words
As someone that went from zero to multiple figures, using the website as a sales funnel, I can assure you that it’s very possible for you to make more sales from your website.
It doesn’t matter whether you’re trying to sell more books, services, products, using these strategies among others will definitely work for you just like it’s worked for others.
So, if you want to get more customers from your website, you want to start with building a functional website, optimizing your website for visibility, creating great content, using relevant CTAs among other listed strategies and you’ll see improved results for your business.
And of course just like we’ve done to others, whether it’s about getting a professional website, increasing visibility or content strategy, we’re here to help you get better sales from your website, reach out to us here.
Now, its your turn. What’s your other struggles when it comes to making sales on your website? Drop your comments below.
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